Prior to joining DSMA, Jeff has spent over 10 years working in the automotive industry in Western Canada. Known for being a hard-working, dynamic consultant and manager that brings value to every conversation.
After graduating Georgian College with a Bachelor of Business Administration specializing in Automotive Management, Jeff began his career with General Motors as a District Sales Manager in Saskatoon, SK. Jeff continued to work for GM for several years holding retail and manufacturing roles. Jeff has also worked for Toyota Canada and had the opportunity to rebuild a struggling Kia dealership.
The success Jeff has experienced throughout his career, can be attributed to his tireless work ethic, his willingness to adapt to any situation, and the ability to efficiently analyze a situation and identify opportunities for growth and improvement.
Outside of work, Jeff enjoys living an outdoor lifestyle including skiing, mountain biking, surfing, golfing and camping with his girlfriend and dog. Jeff is “car guy at heart” and has built a number of fast cars.