VMC - USA Lead Peter has built an impressive career in business and brand building with Canadian, US, and international companies. Spending over 30 years leading varied sales, manufacturing, and distribution organizations across multiple industries, he built a strong reputation for himself amongst automobile and powersports industry professionals. Indeed, Peter has over 15 years of hands-on experience in building and operating dealer networks for brands such as Triumph, KTM, Arctic Cat, Kawasaki, and more. He most recently worked in the auto industry as Vice President of Business Development for a 60-dealership auto group with locations all over Canada and the US. Additionally, he is very active with the Young Presidents Organization, where he is Vice Chair of the Auto Network and Chair of the electrification learning series. Outside of work, the nature enthusiast can be found exploring the outdoors and working on land conservation initiatives.
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