DSMA is proud to have represented Franke Mercedes-Benz in its sale to Tremblay Auto Groupe, a strategic transaction led by DSMA M&A Associate Gracielle Sills.
Effective July 2, the dealership officially became Mercedes-Benz Ste-Agathe, marking a significant milestone for Tremblay Auto Groupe as it enters the luxury automotive segment and expands its network to eight dealerships.
This transaction represents the end of a remarkable 69-year legacy of ownership by the Franke family and highlights the continued evolution of the automotive retail landscape. By joining an established dealer group, Mercedes-Benz Ste-Agathe is positioned for long-term success while continuing to serve its employees, customers, and community.
Throughout the entire process, DSMA provided expert guidance and maintained strict confidentiality to ensure a seamless transition, preserve operational stability, and protect the dealership’s team.
Congratulations to Bernard Franke, Patrick Tremblay, and all those involved in this important milestone. We are proud to have played a role in bringing the right partners together and supporting the continued growth of Quebec’s automotive industry.
